marginal benefit -- your marginal benefit of doing something is the increase in your total benefit from doing it a little more.
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marginal cost -- your marginal cost of doing something is your increase in total cost from doing it a little more.

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net benefit -- total benefit minus total cost

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A common fallacy  is to assert  that it is rational to make the difference between marginal benefit and marginal cost as large as possible.  In this example, you would do this by taking the action zero times, for zero net benefit.

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Sunk costs are not costs of any actions you could take because you can no longer do anything about them.
(It's too late -- those sunk costs are already sunk.)

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You paid $6 for a ticket to a movie that turns out to be excruciatingly boring.  But the theater won't give you your money back (it's not boring, they say -- the panel of critics writing in Le Snobbe et Bore loved it!)  So the $6 is a sunk cost and doesn't affect you rational choice of whether to stay and watch the movie or leave and do something else.

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Because we set quantity demanded equal to quantity supplied (for equilibrium), so

10 - 2 P   =   -5+ 3 P                      or   15  =  5 P                        or   P = 3.

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Because we plug the solution for the price, P=3, into either the demand or supply equation:

If we use the demand equation we get Q = 10 - (2)(3) = 4

If we use the supply equation we get Q = -5+ (3)(3)  = 4

Either way we do it, the answer is the same:  Q = 4.
 

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  First, check to see where the demand curve intersects the vertical axis.  In this case the demand curve intersects the vertical axis at the price P=5.

Now we can see that the height of the consumer-surplus triangle is  5 - 3   =  2.
 

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Copyright, Alan C. Stockman

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